â€œAs-Is.â€ The term is commonly used in retail. It can be interpreted a number of ways. One being that the item in question is slightly damaged or worn. Another is that it is sold exactly as it is seen and requires nothing else to properly serve itâ€™s purpose. In the case of DJ As-Is, it is the latter. As-Is (aka Benjamin Ross) got his start behind the turntables at 16 years old. An avid skater, he became enamored with the sounds of early and mid-nineties Hip Hop. Esp...Read more
The term is commonly used in retail. It can be interpreted a number of ways. One being that the item in question is slightly damaged or worn. Another is that it is sold exactly as it is seen and requires nothing else to properly serve itâ€™s purpose.
In the case of DJ As-Is, it is the latter.
As-Is (aka Benjamin Ross) got his start behind the turntables at 16 years old. An avid skater, he became enamored with the sounds of early and mid-nineties Hip Hop. Especially with the sounds of the scratches which formed the hooks of many of the great songs of the era.
It wasnâ€™t long before his skateboard began to collect dust and dusty records accumulated in stacks. At first, the scratch was his main focus. Immersed in the turntablist scene of the late nineties, As worked day and night to learn and perfect every facet of the art from scratching, drumming, and beat juggling. All the while spending equal amounts of time in record shops around the bay area.
As the years progressed, so did his musical tastes which began to encompass more styles. In turn, his collection grew with his skill set. Learning how to put songs together became his next obsession. He worked hard to match the cuts he had had spent so many years perfecting with the ability to mix and select songs.
House parties and park jams led to bars. After building up nights around San Jose and The South Bay, he began to move into larger rooms with larger crowds. In early 2008 WET Nightclub opened in downtown San Jose and As was given the residency slot. It was here where every Friday and Saturday night he opened for the biggest club Djs in the country and headlined nights with celebrity guests and performers.
While maintaining this residency he simultaneously held down regular nights in smaller rooms around the city playing classic hip hop, funk, and a variety of other styles in contrast to the mainstream radio music of WET Nightclub.
In February 2010 As felt he had gone as far as he could in his home city. In an effort to grow as a performer and reach a new audience he packed up and moved to Los Angeles.
Since moving to LA, As has built a reputation as both a big room party rocker and a specialist. Equally capable of playing the newest floor fillers for a room full of young party people as selecting funk, rock,Hip Hop, or disco songs for the discerning ears of purists.
While some DJs are good at playing multiple styles of music over the course of a night, As is also able to play an entire night dedicated to specific genres and eras. Beyond the well known tracks. Specializing in classic funk, soul, and r&b music as well as rock & Roll. As-Is has the rare ability to satisfy, impress and entertain a room full of twenty somethings or a group of 50 somethings equally and every age group in between.
He has a very energetic and exciting way of bringing songs together with just the right amount of turntablism, creativity and a style that is uniquely his. When you see and hear As live youâ€™ll swear heâ€™s nodding his head harder than anyone in the placeâ€¦â€¦.until you wake up the next day with a sore neck and a smile.